We are the largest independent Search Marketing agency in Italy,
as well as one of the most innovative independent media centers.
We are a full-service digital agency established in 1998, just a few months before Google was founded. Since then, we have grown step-by-step alongside the development of the Net. More recently, the Net has became both a communication and sales channel. We have tenaciously acquired skills in advance in the channels that emerged over the years.
Observing the development of the Net, starting from the acquisition of traffic, has always been our top priority. Today, we have graduated to measuring and analyzing traffic and have made a commitment to the optimization of website operations.
THE AVERAGE AGE OF THE TEAM
PEOPLE IN STAFF
FEMALE COMPONENT IN THE TEAM
WEBRANKERS THAT HAVE BEEN TEACHING IN MASTER’S PROGRAMS OR UNIVERSITY COURSES
Today, through search engines, social networks and the world of Web Analytics, we have strongly embraced the field of programmatic advertising. Thanks to a two-sided Marketing and IT soul, we have successfully emerged as one of the most advanced and innovative players in this field. Because of our “double-sided soul,” we have earned the opportunity to gain expertise in the fields of analytics, DMP, BI and overall data analysis.
We operate as an independent trading desk as well as an independent media center. Although, we prefer to think that we have built a model that commits to the benefits while eradicating the shortcomings.
In fact, we have created a new kind of persona in our field: a competent and transparent player in today’s market that engineers all of the means. To us, this means following the customer journey of each user, which is driven by data and attribution models.
Historically, our core business is Search Marketing. Firstly, SEO – which was the only existing instrument at the time (1998)- and then Paid Search once it arrived on the market in 2003. In terms of SEO, for years we have been a top-of-mind awareness (TOMA) reference for the high-end market. This high-end market consists of complex websites that require many resources to manage, due to their amount of content, technology platforms and competition.
We are an international team: within our ranks, we speak 11 different languages. We have created a cohesive team atmosphere, which allows us to consult worldwide. We provide consulting and planning in more than 40 countries and in several languages. Consulting is never outsourced, neither are services or projects, because we believe that our control over quality would be lost. We do everything for you within our Webranking team.
Why are we different?
WE ARE EXPERTS
We came into existence in 1998, just like Google; we’ve been at the forefront of digital marketing since its inception by consolidating and constantly challenging our skills.
WE ARE INDEPENDENT
“We tell the customer what’s right for them before thinking about ourselves” (quoted from Mission). We defend our independence for the benefit of our customers. Everyday.
WE ARE TRANSPARENT
We respect people and the environment. We are a green agency, with a unique workspace available for our staff. And this means great results for everyone.
When an overload occurs, we give up certain duties – no matter how important they are – to maintain the quality of the projects we’re working on.
Internally, we believe we are a truly unique agency, built on an organizational model similar to the typical a Silicon Valley model, with great attention to people and to skills development.
Some concrete evidence supports these statements:
- we have the same number of people in the HR team as in the Sales team. Webranking’s HR department takes care not only of recruiting but also of the development of skills and of our talents;
- each year we invest more than 200,000 euros in internal and external training: 10% of each consultants’ time is dedicated to education, every week, year-round.
Our head office is completely green. A result of a green building project with architectural and structural solutions aimed at saving energy and for the well-being of those who inhabit it. It is surrounded by a large park with a swimming pool and chill out areas. Internally, it has a large kitchen and a dining room for eating together, a gym and a beautiful library where you can study in an environment where digital devices and smartphones are not allowed.
We are also a work environment where gender equality is absolutely guaranteed. Webranking is a digital agency with a strong technical and technological component, where 42% of the staff is female and, more importantly, this is true even in our first line of the C-level.
IT’S ALWAYS US
Our employee turnover is by far the lowest amongst all operators in our sector. Consequently, because of the absence of outsourcing, we guarantee that our customers are always tracked by a highly experienced and stable team.